I was tasked to develop a campaign that highlighted the impact of Back To School fundraisers for Chicago Public Schools by the Children First Fund. The goal was to inspire potential donors (community members, parents, alumni, local businesses) to contribute by sharing effective metrics on how their donations are being used.

The deliverables included a social media carousel and a printable handout; both with consistent, simple design and branding that highlighted impactful metrics for past and present donors to easily digest.