Instagram Carousel + Downloadable PDF for Dermatillomania & Piercings Tips

This project involved researching & developing strategies for Skin Pickers who are interested in getting piercings. The community has often shared experiences of infections or complications from piercings as a result of picking, so my goal was to create a list of different tips to help prevent this issue.

I first started by creating a Google Doc & organizing helpful strategies I culminated from reputable online sites, community interviews & personal piercing experience.

The result was an extensive, informative Insta carousel post & reformatted PDF to place on our management tips landing page. Incorporating the brands playful, modern aesthetic & a poppin’ blue color to highlight different piercing styles, I created a resource that is both info-packed while still being visually appealing & true to brand identity.