Friendship Day Hang-Out

The goal of this campaign was to create social media ads, landing page and email blasts for an online event in honor of National Friendship Day. 

The main activity during the event was show & telling various community finger strategies and connecting with fellow skin pickers from around the world.

For the design, I wanted to convey a sense of togetherness with checkerboard pattern and paper dolls, as well as highlight the finger activity show & tell aspect.